If you look at old images of apps and logos, you might see a lot of shading, shadows, and highlights. ![]() Flat DesignsĪ major shift that’s happened in graphics for websites in the past several years is a move away from realistic icons and toward “flat” looks. You can bring this nostalgic textured aesthetic into 2021 by placing it with gradients and clean edges. At the same time, there are ways to keep it looking modern and interesting. A textured shape on a website might look like it was made of construction paper or fabric. It can also remind the viewer of real-life textures. Back when designers had to use printers and copiers with imperfections, a design could come out looking somewhat rough. ![]() The “retro” aspect of textured gradients comes from their similarity to imperfect printing processes. But when it comes to the on-screen visual experience, this small addition can make a world of difference. It can be the difference between a surface looking smooth versus rough. Pair your shapes with a simple gradient, and then add some delicious texture on top. Here’s a way to be retro and on the cutting edge at the same time. You’ll design the website for a great mobile experience and then translate it into a desktop site later. If you’re designing mobile-first, you won’t have to worry about trying to squeeze a desktop website into these requirements. You’ll want to make sure your images show up well, that your text is big enough to read comfortably on a phone screen, and that your formatting doesn’t get cut off by the small window size. If this is the case, a large chunk of your site visitors might be coming directly from a social media app, meaning they’ll likely be on their phones. This is especially important if you’re trying to combine your website with a social media presence. Mobile-first design means you’re not just making a desktop website look good on mobile-you’re prioritizing the mobile experience. But as more and more people access websites from their phones or tablets, “mobile-friendly” is making way for something new: mobile-first. You’ve probably heard of mobile-friendly design before. Because SVGs are built of code, you can add instructions in that code to make your images wobble, twist, spin, and move around the page. You can also animate these pieces in response to something the user does-like click a button. SVGs are just pieces of code, so they maintain perfect visual quality no matter how big you stretch them.īut there’s also something even more exciting SVGs can give you: endless animation opportunities. SVGs, or scalable vector graphics, are a way of putting images on your website without worrying about the quality suffering when you change the size. It’s still a relatively new concept, so if you include it in your website, it will give users an interesting and unexpected experience. For example, parallax scrolling might keep one part of the page stationary (or slow-moving) while you scroll at a normal speed through other elements on the page.Ī lot of the appeal of parallax animation is its novelty. ![]() In graphic design, parallax animation is the use of different speeds of motion to invoke a sense of depth in the same way. And it’s not just mountain ranges! You can experience this phenomenon with the items on your desk as you move your head from one side to the other. This gives the viewer an understanding of depth. But the mountains in the back will appear to move more slowly. The mountains closest to you will zip by relatively quickly-you’ll see new sections of rock as you keep driving along your path. Imagine you’re driving near a mountain range. Let’s start with a real-life example to get a feel for the parallax experience. It’s a recreation of the phenomenon of different layers of depth moving at different speeds through the visual space. Parallax is one of the most innovative graphic design trends of the last few years. And great design can help show off your website’s unique personality! So let’s get started. ![]() New trends like parallax animation and mobile-first design will send a message to visitors to your website that you care about creating a modern, pleasant experience for their tastes. You’d be surprised at just how much of an impact excellent graphic design will make. Well, these days, it’s not good enough to have a great product, team, or service. Wondering how to keep your website relevant amidst the challenges of the modern world?
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